The Beginning

In 1999, in the heart of Jammu, Anmol Jewellers was born from a simple belief — that every woman deserves to wear real gold. Not imitation. Not fashion jewellery that fades after a season. Real gold, crafted with care, at a price that does not demand sacrifice.

For 26 years, we have held that promise.

What is Gold Patra?

Gold Patra is the art of layering real gold — 22K to 24K purity — over a nickel-free, skin-safe base. Each piece carries 0.5 to 1 gram of real gold, giving you the weight, warmth, and lustre of traditional gold jewellery at a fraction of the price.

It is not plating. It is not coating. It is a time-honoured technique perfected by our artisans over decades — designed to look, feel, and wear like pure gold.

Handcrafted in Jammu

Every piece of Anmol jewellery is handcrafted in our Jammu workshop by artisans who have spent their lives mastering this craft. From the delicate kundan setting on a bangle to the intricate chain links of a mangalsutra — nothing leaves our workshop until it meets the standard we have maintained for 26 years.

Who We Make For

We make for the woman who wants gold on her wedding day but does not want to empty her savings. For the woman who wants everyday elegance without the anxiety of wearing expensive jewellery on her commute. For the woman who refuses to settle for cheap imitations but also refuses to be told that real gold is only for the privileged.

Every woman deserves gold. We made sure of it.

Our Promise

• 1gm Real Gold — every piece contains real gold, not hollow promises
• 22K–24K Purity — the same purity as traditional gold jewellery
• 100% Skin Safe — nickel-free, non-reactive base metals
• 5-Year Exchange — exchange in-store at 50% value
• Handcrafted — made by artisans, not machines